Amazon's growing portfolio of echo, Prime Fresh, eero mesh WiFi, Pharmacy, Halo wearable, Amazon Care and more are all chapters in a book that eventual ships with the title Prime Health. This allows Amazon to realize a full health benefit plan for US consumers with all current Prime benefits plus healthcare with dynamic pricing. They already know everything about you to price risk. And Fresh (what you eat), eero (how you sleep) and Halo (how much exercise you get and your mood) allow you to earn deductions on the monthly subscription. That drives utilization of the full Prime-commerce platform and Whole Foods with health benefits as the key driver.
Amazon's growing portfolio of echo, Prime Fresh, eero mesh WiFi, Pharmacy, Halo wearable, Amazon Care and more are all chapters in a book that eventual ships with the title Prime Health. This allows Amazon to realize a full health benefit plan for US consumers with all current Prime benefits plus healthcare with dynamic pricing. They already know everything about you to price risk. And Fresh (what you eat), eero (how you sleep) and Halo (how much exercise you get and your mood) allow you to earn deductions on the monthly subscription. That drives utilization of the full Prime-commerce platform and Whole Foods with health benefits as the key driver.